Archive for the ‘Mobile’ Category

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

August 30th, 2011 5 Comments

  • ISBN13: 9780910965828
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Mobile technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs. Giving users what they want when they want it is the unique value proposition of mobile marketing, and businesses, agencies, and nonprofits of all types and sizes can create successful campaigns without breaking the bank. In this practical handbook, mobile marketing consultant Kim Dushinski offers easy-to-fo… More >>

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

Posted in Mobile Tags: , , , , , , ,

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

June 24th, 2011 3 Comments

  • ISBN13: 9780750667470
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audienc… More >>

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Posted in Mobile Tags: , , , , , , ,

Mobile Marketing: Die Potenziale des Mobiltelefons als Marketinginstrument

February 18th, 2011 No Comments

Product Description
Diplomarbeit, die am 08.08.2002 erfolgreich an einer Fachhochschule in Deutschland im Fachbereich Wirtschaft eingereicht wurde. Einleitung: Die Goldgräberstimmung in der zuvor boomenden Mobilfunkbranche ist verflogen: Die Marktsättigung bei Endgeräten ist längst erreicht, das Sprachvolumen pro Nutzer geht stetig zurück, steile Wachstumsraten scheinen der Vergangenheit anzugehören. Nach dem “Overpromissing” bei WAP und anderen Technologien sind die Verbraucher … More >>

Mobile Marketing: Die Potenziale des Mobiltelefons als Marketinginstrument

Posted in Mobile Tags: , , , ,

Diffusion and success factors of mobile marketing

January 19th, 2011 No Comments

Product Description
This digital document is a journal article from Electronic Commerce Research and Applications, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Mobile marketing offers direct communication with consumers, anytime and anyplace. This paper reviews mobile marketing and then investigates the most s… More >>

Diffusion and success factors of mobile marketing

Posted in Mobile Tags: , , , ,

The 2009-2014 Outlook for Mobile Marketing and Advertising in Greater China

September 23rd, 2010 No Comments

Product Description
This econometric study covers the latent demand outlook for mobile marketing and advertising across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang – Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings… More >>

The 2009-2014 Outlook for Mobile Marketing and Advertising in Greater China

Posted in Mobile Tags: , , , , , ,

The 2009-2014 Outlook for Mobile Marketing and Advertising in India

August 27th, 2010 No Comments

Product Description
This econometric study covers the latent demand outlook for mobile marketing and advertising across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5,000 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to qui… More >>

The 2009-2014 Outlook for Mobile Marketing and Advertising in India

Posted in Mobile Tags: , , , , ,

The World Wave War

August 11th, 2010 No Comments

Product Description
Technology expert and consultant Luc Mary guides professionals, companies and consumers in learning how to take advantage of the new wireless ecosystems’ extraordinary potential benefits. This fascinating book includes strategies and guidelines for developers, operators and consumers…. More >>

The World Wave War

Posted in Mobile Tags: ,

The 2009-2014 Outlook for Mobile Marketing and Advertising in Japan

March 3rd, 2010 No Comments

Product Description
This econometric study covers the latent demand outlook for mobile marketing and advertising across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it’s prefecture and of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-a-vis others. Thi… More >>

The 2009-2014 Outlook for Mobile Marketing and Advertising in Japan

Posted in Mobile Tags: , , , , ,

Mobile-Marketing-Instrumente im Kundenmanagement: Erfolgsfaktoren und Erfolgspotenzial – Eine State of the Art Analyse

December 17th, 2009 No Comments

Product Description
Das Handy hat eine Penetration von über 100 % erreicht und ermöglicht jederzeit eine situativ-angepasste Ansprache des (potenziellen) Kunden, weshalb die Nutzung für das Kundenmanagement im Sinne des Aufbaus einer langfristig angelegten Beziehung unabdingbar wird. Unterstellt wird die Annahme, dass es zu Abweichungen der Potenziale innerhalb der drei Kundenmanagement-Prozesse Annäherung, Gewinnung und Pflege kommt, weshalb eine dahin gehend d… More >>

Mobile-Marketing-Instrumente im Kundenmanagement: Erfolgsfaktoren und Erfolgspotenzial – Eine State of the Art Analyse

Posted in Mobile Tags: , , , , , ,

Mobile Marketing: Consumer Perpectives

December 17th, 2009 No Comments

Product Description
This primary research study from DMA examines the current trends and applications for mobile marketing. In this report, you will be able to identify which mobile marketing techniques resonate best with consumers and which consumer products categories have found the most success with this up and coming marketing channel. Call on this report to answer some of your most pressing questions: – How are people using their mobile phones? – Who are the most popular … More >>

Mobile Marketing: Consumer Perpectives

Posted in Mobile Tags: , , ,
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