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“There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice.” Seth Godin, Author of Tribes “I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book.” Tony Hsieh, CEO, Zappos.com “Putting th… More >>

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

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Build Your Own HTML Email is a step-by-step guide to creating HTML emails. It begins with an introduction to email covering topics such as: how email design differs to web design; different types of emails; and the anatomy of an email. The book then shows the reader how to build simple HTML email designs, then goes on to explain more advanced techniques. Finally the book covers important tasks like testing, spam compliance, and known hacks and workarounds. HTML ema… More >>

Build Your Own HTML Email: Designing for the Inbox

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• ISBN13: 9780470561720
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, and…open to almost anything! Twitter’s style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social … More >>

Twitter Marketing For Dummies

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This digital document is a journal article from Decision Support Systems, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

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In the digital market, attracting sufficient online traffic in a business to customer Web site is vital to an online business’s success. The changing patterns of Internet s… More >>

An e-customer behavior model with online analytical mining for internet marketing planning

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Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of interactive marketing. This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings t… More >>

Internet Marketing: Readings and Online Resources

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Why use Joomla? Because with Joomla you don’t need to have any technical expertise or web design experience to create effective websites and web apps. Whether you’re creating your first website or building a multi-function site for a client, this book provides straightforward, hands-on instruction that makes it easy to learn this open source web content management system. Written by members of the Joomla Leadership Team, Using Joomla helps newcomers quickly learn th… More >>

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In How to Create a Personal Brand as a Board Member, ExecSense examines specific ways to use speaking engagements, published articles and social media web sites as a way to establish yourself as a thought leader and be invited to join more boards of directors. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to understand how to go about sharing your thought leadership in each of these areas and the best ways to establis… More >>

How to Create a Personal Brand as a Board Member – Using Speaking Engagements, Published Articles & Social Media Web Sites as a Way to Make a Name for Yourself

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• ISBN13: 9780980576825
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

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Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online – whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing. With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs… More >>

The Online Marketing Inside Out

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The development of the social web–the set of digital tools that allow people to connect with one another and share their stories—offers extraordinary potential to change what voices get heard in the global conversation.  This is unlike anything the world has seen in a thousand years.  Change agents working to make the world a better place need not just to be on board with social media–we also need to drive and shape the conversation. Because whoever’s story … More >>

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If you are pointing traffic to an affiliate site and hoping for the best – you are doing it wrong. This Five part video series shows you the right way to get you started…

Have you heard this statement before? “Affiliate marketing is the easiest way to get started making money.” I am sure you have. I bet after you heard that statement you went right out and did the following:

You signed up for an affiliate program,

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