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Millions of Internet users have fallen in love with the Twitter “microblogging” service, which lets them swap brief text “tweets.” Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. Given the passion and high profiles of “Twitterverse” denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relations… More >>
twitter means business: how microblogging can help or hurt your company
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TWITTER MEANS BUSINESS by Julio Ojeda is absolutely first rate. The writer’s style makes it eminently readable and entertaining, even for those not totally familiar with the subject.
Rating: 5 / 5
Does a find job of summarizing many of the current success stories in the Twitterverse. Could have had more information on the tools businesses use to manage those successes — Had to wait until the last chapter for “So, how do I do this?” Nonetheless, a very worthwhile book for business-people trying to figure out this new phenomenon.
Rating: 4 / 5
Julio has written the holy grail of Twitter books. Not only is it a page turner, it also educates and really gives the reader a sense of how Twitter can help their business grow. Julio, being a journalist, has a knack for the English language that makes the book a quick read, informative and fun.
Not only does he show the reader the benefits of Twitter but he shares stories of how to and how not to use the service.
Julio has done a great service to all of us in the business world. He has also done a great service for the Twitter platform as well.
This is definitely a must read.
Rating: 5 / 5
Julio Ojeda-Zapata knows Twitter.
In fact, he might even be considered a Master of the “Twitterverse,” the online space where Twitter users swap short messages, or “tweets” via the Web or cellphone text messaging.
As one of his early Twitter followers, I can attest firsthand that he has harnessed this emerging communications medium to become well-connected and better known by his peers and business contacts.
In “Twitter Means Business,” Julio draws on his experience and knowledge as a Twitter pioneer — and also taps some of the expert contacts he cultivated using Twitter — to provide a solid, practical overview of the service and its applicability for professionals.
“Twitter Means Business” is a great starting point for newcomers to Twitter, especially business communicators who want to understand how to use this powerful, increasingly popular new platform to listen to and converse with their customers. In addition to explaining the basic “how-tos” of getting started with a Twitter account, it arms readers with case studies and evidence that can help convince skeptical managers that Twitter isn’t just another fad, and that it can be a powerful tool for establishing and building customer relationships.
Befitting a service that limits users to short, punchy messages, “Twitter Means Business” is a quick read, but one that provides a thorough review of an important new addition to the business communications toolbox.
Rating: 5 / 5
With all the twitter about Twitter this book cuts through the jargon as the stand out book for this social media power tool
Shut Up! and Listen to Yourself
Rating: 5 / 5